Why Isn't Your Contractor Website Showing Up on Google?

You paid for a website. It looks fine. You search for your trade in your city and find four competitors, a directory you have never heard of and no sign of yourself anywhere.

There are only a handful of reasons for this, and they are worth checking in order, because the first one is by far the most common.

The pages are not about anything searchable

Most contractor sites have a Services page listing everything the business does, and that is the whole of it.

Nobody searches for services. They search for a specific job in a specific place. A single page trying to cover roofing, gutters and siding across four counties is not the best answer to any of those searches, so it does not win any of them.

The fix is not subtle. It is more pages, each about one thing, each written properly. That is most of what local SEO actually is.

Your Google Business Profile is doing the work alone

For a lot of trades the map results are where the calls come from, and the profile is a separate thing from your website.

If the profile is unclaimed, half filled in, or has three reviews from two years ago, that is worth fixing before anything on the site. It is free and it usually moves faster than anything else.

Nothing links to you

Google works out how much to trust a site partly from who else points at it. A brand new site nobody links to has nothing to go on.

This is the slowest one to fix and the least satisfying, and it is why a site does not rank in its first month no matter how well it is built.

You are checking wrong

Worth ruling out before you panic. Searching your own business name while logged in and sitting at your own address will show you results nobody else sees. Google personalises heavily on location and history.

Check in a private window, and better still ask somebody across town to search and tell you what they get.

It has not been long enough

Ranking takes months, not weeks. A site launched six weeks ago that is not ranking yet is behaving normally.

The awkward part is that this is also what a site that will never rank looks like, which is why the first question on this list matters more than the rest. If the pages are not about anything anybody searches, waiting longer will not help.

What to do with all that

Go in order. Look at whether you have a real page for each thing you want to be found for. Claim and fill in the profile. Then give it time, and keep adding.

If you want a worked example, web design for roofers in Louisville shows what a page built for one trade looks like, and we will send you a free preview of your site so you can see the difference against what you have now.

If the map pack is the part you are losing rather than the website, that is a different job and we cover it on a separate site: local SEO in Louisville, KY. The mechanics of the profile, the reviews and the area pages are laid out there, along with the Search Console numbers for a client who went from three organic clicks in six months to a hundred and sixty-six. There is also a longer guide on how to get more organic leads for your Kentucky home services business.